One-page brief · Illustrative example
Tischlerei Brandt
Barely online: website from 2014, not made for phones, 4 reviews Website
Pain points
- No photos of finished work anywhere online Website
- Looking for an apprentice for 5 months Job ads
- 2 of 4 reviews: “hard to reach” Reviews
Best product to offer
New website with a project gallery and a careers page It shows the work that wins customers, and helps fill the apprenticeship.
Approach
Owner, Mr Brandt · phone · Tuesday 7–8 am, before site work
Mr Brandt, your reviews praise the work, but there isn’t a single photo of it online. Can I show you what that costs you?
30-second pitch · Likely objection
Customers and apprentices look you up on their phone first. Today they find a 2014 site with no photos. We build a site that shows your best work and has a careers page, and you approve every page.
We get enough work through word of mouth. Recommended customers check you online too, and so does every apprentice.